Snapchat’s emphasis on real relationships and authenticity makes it the antidote to traditional social media

At the outset, let’s begin by understanding the importance of authenticity when it comes to marketing in the digital age. With Snap’s recent unveiling of their new ad offerings and their emphasis on authenticity during the 2023 NewFronts Presentation, it’s vital that we too prioritize this aspect of marketing.

Authenticity is becoming increasingly critical in the online world. Consumers are more discerning than ever before and are looking for authenticity in the brands they support. What exactly does this mean? Authenticity is the representation of your brand’s real values, personality, and qualities, aligned with the needs of your audience. By providing meaningful value to your audience through authentic communication, you build a connection with them, engendering trust.

Now, onto the specifics of Snap’s new ad offerings. They have introduced Snap Brand Profiles, which allows brands to create a permanent home on Snapchat, where they can showcase their brand identity, products, and services. This feature is exciting as it provides an opportunity for brands to create a permanent presence on Snapchat, allowing them to build a long-term relationship with their audience.

Snapchat has also launched a new interactive ad format called Snap + Swipe. These ads combine video and interactive elements, allowing users to swipe between different product features and change the outcome of the ad. This format presents a unique opportunity for brands to create innovative, engaging ad experiences that users will love.

Finally, Snapchat has introduced a new AR-powered ad format called Snap Lenses. This feature allows brands to create AR experiences that users can interact with, immersing them in branded experiences that leave a lasting impression.

In a nutshell, Snapchat’s new ad offerings present exciting opportunities for brands to get creative and engage with their audiences in novel ways. By prioritizing authenticity in your marketing strategy, you can forge meaningful connections with your audience that translate into brand loyalty and long-term success. So go ahead and explore these new Snap features and see how you can incorporate them into your marketing efforts!