Our Blogs

India’s gaming industry – a surging giant!

India’s gaming industry – a surging giant!The Indian gaming industry has been on an exceptional rise, emerging as one of the fastest-growing markets in the global gaming landscape. With growing youth population, an explosion in mobile device penetration and improved……. Read More

The Ultimate Guide to Modern Sports Marketing: Unveiling Unique Strategies & Insights

Sports marketing is a dynamic and unique branch of marketing that focuses on promoting sports events, teams, and individual athletes, as well as the marketing of products and services through sporting events and associations with sports entities. …. Read More

Unveiling the Future: 7 Key Trends That Will Shape Sports Marketing in 2024

Unveiling the Future: 7 Key Trends That Will Shape Sports Marketing in 2024As we step into 2024, the landscape of sports marketing is gearing up for a monumental year, highlighted by the upcoming Olympic spectacle in Paris. Industry executives are forecasting a surge…. Read More

Unravelling the Chaos: ICC 2023 World Cup Preparations and India’s Priorities

Unravelling the Chaos: ICC 2023 World Cup Preparations and India’s PrioritiesThe camaraderie among cricket enthusiasts is undeniable. Yet, as we approach the ICC 2023 Cricket World Cup, a unique tension simmers beneath the surface. Unprecedented divisions in the… Read More

Check & Mate: Chess's Journey from Stereotypes to Online Stardom

Check & Mate: Chess’s Journey from Stereotypes to Online Stardom India’s rising Chess star, Praggnanandhaa, came tantalizingly close to defeating the world’s top-ranked chess player, Magnus Carlsen, in the recent Chess World Cup Final. In the process, he knocked……. Read More

Sporting Diplomacy: Saudi Arabia's Image Makeover

Sporting Diplomacy: Saudi Arabia’s Image MakeoverHow Saudi Arabia is leveraging sports as a powerful tool for national branding and reputation building. In recent years, Saudi Arabia has been strategically leveraging sports as a powerful tool for public relations. By…. Read More

Conquering the Odds: How RB Leipzig Went from Underdog to Top Dog in German Football

RB Leipzig, the German football club, has experienced a remarkable transformation over the years. From its humble beginnings to its current status as a prominent force in German football…… Read More

The Impact of Lionel Messi Joining Inter Miami

The Impact of Lionel Messi Joining Inter Miami Lionel Messi’s Move to Inter Miami: A Game-Changer for US Soccer and MLS In a groundbreaking announcement, Lionel Messi, the renowned Argentinian soccer superstar, revealed his decision to join Inter Miami, a Major League…… Read More

Snapchat’s emphasis on real relationships and authenticity makes it the antidote to traditional social media

Snapchat’s emphasis on real relationships and authenticity makes it the antidote to traditional social mediaAt the outset, let’s begin by understanding the importance of authenticity when it comes to marketing in the digital age. With Snap’s recent unveiling of their…… Read More

The Future of Mobile Gaming: Are We Stuck in Neutral Gear?

The Future of Mobile Gaming: Are We Stuck in Neutral Gear?Mobile gaming has been one of the fastest-growing sectors in the gaming industry in recent years. The pandemic has led to a significant increase in mobile game downloads as people have turned to digital…… Read More

Shahbaz Taseer: A Story of Survival through Sports

In this fast-paced world, it’s easy to get caught up in our own routines and overlook the extraordinary stories happening around us. Today, we want to share an incredible tale that…… Read More

Air Movie Review: A Compelling Sports Movie and Insider Look at the Shoe Business

We finally took out time this weekend to watch “Air” on Amazon Prime. And boy oh boy, we were pleasantly surprised by its exceptional storytelling…… Read More

Analysing the quarterly earnings reports of Google, Microsoft, and Spotify & what does it mean for the marketers?

It’s that time of year again when we eagerly anticipate the latest quarterly earnings reports from tech giants Google, Microsoft, and Spotify. These reports provide…..Read More

Mastering Local Search: A Comprehensive Guide to Amplify Your Business Online

In today’s digital age, being the best local business in town is not enough. If Google doesn’t recognize your presence, it can significantly impact your success. To ensure your store is pinned to the virtual map, you need to go beyond just having a Google Business Profile (GBP)…..Read More

France Implements Strict New Regulations for Influencers Failing to Disclose #Ad, Resulting in Heavy Fine and Possible Imprisonment – A Warning to Influencers

France is taking a bold step in the fight against influencer scams. The French parliament recently passed a bill that imposes new requirements on social media influencers to enhance transparency and protect consumers…..Read More

Visa adds 33 women's soccer players to Team Visa program ahead of the FIFA Women’s World Cup

With the record-breaking success of the Women’s March Madness and the 2023 FIFA Women’s World Cup fast approaching, it’s no surprise that brands are turning their attention to women’s soccer….. Read More

Is Premier League the most powerful league in the world?

Premier League clubs spent a record £815mn during the 2023 January Transfer Window… Read More

ESPN picks Flo Rida’s “What a Night” as Sunday Night Baseball anthem

As baseball season kicks into high gear, ESPN has introduced a new anthem for its Sunday Night Baseball promotions. This year’s pick is a spin on the classic “December, 1963…. Read More

ESPN to dominate the streaming of live sporting events

Navigating the realm of streaming sports can be akin to solving a complex puzzle, with blackout zones and game-specific rights packages….
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How does Sports Marketing help build & scale brands?

Sports marketing has become an indispensable part of the contemporary corporate world, with businesses utilizing a variety of techniques to boost their brand visibility…. Read More

Rise of Women’s Cricket in India: How the Success of Indian Women’s Team and WIPL are Changing the Game

Cricket is undoubtedly one of the most popular sports in India, with millions of fans across the country. For many years, cricket was seen as a men’s game, with little attention paid to women’s cricket….. Read More

Financial Fair Play - Or not so Fair Play

It is that time, aka transfer window time in the footballing universe when a certain term called Financial Fair Play gets thrown around a lot….
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Not your typical Football World Cup now, is it?

Every four years, the FIFA World Cup ⚽ brings with it the minute-long “GOOOOAAAAALLLLLL” announcer celebrations, outstanding athletic achievements… Read More

Reliance bets big on the Women’s IPL

Viacom18 Media Private Limited bets and I mean it like a figure of speech and not literally some 900 odd crores on Women’s IPL…. Read More

Can the IPL become India’s Super Bowl?

The Super Bowl 🏈 stats are in! And here are some interesting data points that blew our minds away… Read More

Paid reviews can soon become ‘Pain’ reviews for the reviewer

In response to growing consumer outrage, India will tighten regulations to weed out bogus or paid reviews… Read More