Our Blogs
Unveiling the Cultural Phenomenon: IPL’s Impact on Cricket, Entertainment, and Commerce
India’s gaming industry – a surging giant!
The Ultimate Guide to Modern Sports Marketing: Unveiling Unique Strategies & Insights
Sports marketing is a dynamic and unique branch of marketing that focuses on promoting sports events, teams, and individual athletes, as well as the marketing of products and services through sporting events and associations with sports entities. …. Read More
Unveiling the Future: 7 Key Trends That Will Shape Sports Marketing in 2024
Unravelling the Chaos: ICC 2023 World Cup Preparations and India’s Priorities
Check & Mate: Chess's Journey from Stereotypes to Online Stardom
Check & Mate: Chess’s Journey from Stereotypes to Online Stardom India’s rising Chess star, Praggnanandhaa, came tantalizingly close to defeating the world’s top-ranked chess player, Magnus Carlsen, in the recent Chess World Cup Final. In the process, he knocked……. Read More
Sporting Diplomacy: Saudi Arabia's Image Makeover
Sporting Diplomacy: Saudi Arabia’s Image MakeoverHow Saudi Arabia is leveraging sports as a powerful tool for national branding and reputation building. In recent years, Saudi Arabia has been strategically leveraging sports as a powerful tool for public relations. By…. Read More
Conquering the Odds: How RB Leipzig Went from Underdog to Top Dog in German Football
RB Leipzig, the German football club, has experienced a remarkable transformation over the years. From its humble beginnings to its current status as a prominent force in German football…… Read More
The Impact of Lionel Messi Joining Inter Miami
Snapchat’s emphasis on real relationships and authenticity makes it the antidote to traditional social media
Snapchat’s emphasis on real relationships and authenticity makes it the antidote to traditional social mediaAt the outset, let’s begin by understanding the importance of authenticity when it comes to marketing in the digital age. With Snap’s recent unveiling of their…… Read More
The Future of Mobile Gaming: Are We Stuck in Neutral Gear?
Shahbaz Taseer: A Story of Survival through Sports
Air Movie Review: A Compelling Sports Movie and Insider Look at the Shoe Business
Analysing the quarterly earnings reports of Google, Microsoft, and Spotify & what does it mean for the marketers?
Mastering Local Search: A Comprehensive Guide to Amplify Your Business Online
France Implements Strict New Regulations for Influencers Failing to Disclose #Ad, Resulting in Heavy Fine and Possible Imprisonment – A Warning to Influencers
France is taking a bold step in the fight against influencer scams. The French parliament recently passed a bill that imposes new requirements on social media influencers to enhance transparency and protect consumers…..Read More
Visa adds 33 women's soccer players to Team Visa program ahead of the FIFA Women’s World Cup
Is Premier League the most powerful league in the world?
Premier League clubs spent a record £815mn during the 2023 January Transfer Window… Read More
ESPN picks Flo Rida’s “What a Night” as Sunday Night Baseball anthem
ESPN to dominate the streaming of live sporting events
Navigating the realm of streaming sports can be akin to solving a complex puzzle, with blackout zones and game-specific rights packages….
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How does Sports Marketing help build & scale brands?
Sports marketing has become an indispensable part of the contemporary corporate world, with businesses utilizing a variety of techniques to boost their brand visibility…. Read More
Rise of Women’s Cricket in India: How the Success of Indian Women’s Team and WIPL are Changing the Game
Financial Fair Play - Or not so Fair Play
It is that time, aka transfer window time in the footballing universe when a certain term called Financial Fair Play gets thrown around a lot….
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Not your typical Football World Cup now, is it?
Every four years, the FIFA World Cup ⚽ brings with it the minute-long “GOOOOAAAAALLLLLL” announcer celebrations, outstanding athletic achievements… Read More
Reliance bets big on the Women’s IPL
Viacom18 Media Private Limited bets and I mean it like a figure of speech and not literally some 900 odd crores on Women’s IPL…. Read More
Can the IPL become India’s Super Bowl?
The Super Bowl 🏈 stats are in! And here are some interesting data points that blew our minds away… Read More
Paid reviews can soon become ‘Pain’ reviews for the reviewer
In response to growing consumer outrage, India will tighten regulations to weed out bogus or paid reviews… Read More
